Zara Dystopia Perfume Packaging by Lavernia & Cienfuegos Channels Laboratory Precision Into Contemporary Fragrance Design

Zara commissioned us to design the packaging for the “Dystopia” perfume collection, covering both the bottle and the graphic identity of the range. Dystopia presents a bold vision of men’s perfumery, in which innovation takes center stage. Each fragrance is built around a single synthetic note capable of evoking a natural element. It is an exercise in contemporary alchemy: the absent natural element becomes more present precisely because it is mediated, distilled into its synthetic essence, stri