Zenit Kilo Packaging Design & Naming for Family Ice Cream by Minim Design

Context & Challenge: In Uzbekistan, family-format ice cream is more than a dessert — it is part of a cultural ritual of hospitality. Zenit’s 1kg products, however, suffered from fragmented design: each SKU looked unrelated, making the brand nearly invisible in a competitive freezer aisle. Our task was to: Create a premium and appetizing visual identity, Unite multiple SKUs under a single brand system, Communicate flavor codes clearly without infringing on iconic global trademarks. Research & Ins