Zest Concept Beverage Packaging Design for a Youthful Healthy Drink Brand

Zest is a conceptual beverage packaging system created to redefine how healthy drinks connect with a younger audience. Rather than relying on conventional wellness aesthetics, the project embraces bold typography, expressive illustrated mascots, and a vibrant pastel color palette to transform each flavor into a unique and memorable character. While every can has its own distinct personality, the collection maintains a cohesive visual identity through consistent layout, typography, and graphic el